Available on request

Klaviyo + The Trade Desk Integration

We build this integration on request. Here is what it would do with your The Trade Desk data in Klaviyo once built.

Built on request: this integration is not live yet. Everything below describes what it would do once we build it for you.

Import high value audience segments for cross channel targeting

Bring your most valuable audience segments from The Trade Desk into Klaviyo for enhanced targeting.

Push Klaviyo lists back to The Trade Desk for look alike expansion

Export your Klaviyo segments to The Trade Desk to create lookalike audiences and expand reach.

View display ad impressions and conversions alongside email and SMS

Get a unified view of all marketing channel performance in one dashboard.

Request the The Trade Desk integration

What would sync between The Trade Desk and Klaviyo

Built on request: once built, the Trade Desk connection turns your best Klaviyo lists into programmatic display audiences and pulls impression and conversion data back so you can see display spend next to email and SMS revenue.

Data	Direction	Details
Klaviyo lists and segments	Klaviyo → The Trade Desk	Selected lists sync to The Trade Desk as first-party audiences, refreshed nightly.
Display impressions and clicks	The Trade Desk → Klaviyo	Impression, click, and completed-view events land as Klaviyo metrics tied to the matching profile.
Display conversions	The Trade Desk → Klaviyo	Conversion pixel events post to Klaviyo with campaign and creative IDs for attribution.
Lookalike seed lists	Klaviyo → The Trade Desk	High-value segments (VIPs, repeat buyers) are exported as seed audiences for lookalike expansion.
Suppression lists	Klaviyo → The Trade Desk	Recent purchasers or unsubscribes can be excluded from active display flights to avoid wasted spend.

How teams would use the The Trade Desk integration

Retarget cart abandoners with display

Push your Klaviyo cart-abandonment segment to The Trade Desk so those shoppers see display ads while your abandoned-cart flow email is also in their inbox.

Suppress recent buyers from prospecting

Exclude anyone who purchased in the last 14 days from The Trade Desk prospecting campaigns so ad spend goes toward net-new customers instead of people who already converted.

Expand reach from your best customers

Send a Klaviyo VIP or high-LTV segment to The Trade Desk as a lookalike seed to find new prospects who resemble your existing top spenders.

How we would connect The Trade Desk to Klaviyo

1
Create your KAV Labs account
Sign up at app.kavlabs.co and start the The Trade Desk integration setup.
2
Connect Klaviyo
Authorize your Klaviyo account so KAV Labs can read lists, segments, and profile properties.
3
Authorize The Trade Desk
Connect your The Trade Desk seat via API credentials so audiences and conversion pixels can sync.
4
Choose which lists to export
Pick the Klaviyo lists or segments you want mirrored as The Trade Desk audiences, plus any suppression lists.
5
Confirm the sync
Run an initial sync to verify audience counts match on both sides, then let the nightly refresh take over.