Klaviyo + AdRoll Integration
We build this integration on request. Here is what it would do with your AdRoll data in Klaviyo once built.
Built on request: this integration is not live yet. Everything below describes what it would do once we build it for you.
Import AdRoll audiences to Klaviyo lists
Sync your AdRoll retargeting audiences into Klaviyo for cross-channel marketing.
Push Klaviyo segments to AdRoll for retargeting
Export Klaviyo customer segments to AdRoll for precision retargeting campaigns.
Attribute AdRoll impression and click revenue
Track revenue attribution from AdRoll campaigns alongside email and SMS performance.
Request the AdRoll integration
What would sync between AdRoll and Klaviyo
Built on request: once built, adRoll runs retargeting and prospecting ads across the web, and this integration keeps ad audiences and Klaviyo segments in sync so paid and email efforts reinforce each other instead of working from separate customer lists.
| Data | Direction | Details |
|---|---|---|
| AdRoll audiences | AdRoll → Klaviyo | Retargeting audience membership syncs into Klaviyo lists so ad-engaged contacts can be included in email flows. |
| Klaviyo segments | Klaviyo → AdRoll | Segments built in Klaviyo push to AdRoll as custom audiences for targeted ad campaigns. |
| Ad interaction events | AdRoll → Klaviyo | Impression and click events sync to Klaviyo profiles to inform engagement scoring. |
| Attributed revenue | AdRoll → Klaviyo | Purchases attributed to AdRoll campaigns sync with campaign details for cross-channel revenue reporting. |
How teams would use the AdRoll integration
Cross-channel retargeting
Follow up by email with a customer who clicked an AdRoll ad but didn't convert, coordinating message timing so ads and email don't overlap awkwardly.
Segment-driven ad audiences
Push a high-value Klaviyo segment, like recent purchasers or VIPs, directly to AdRoll to run a loyalty or referral campaign to that exact group.
Post-conversion suppression
Remove customers from active AdRoll prospecting campaigns once they convert, based on purchase data synced back from Klaviyo.
How we would connect AdRoll to Klaviyo
- 1
Create your KAV Labs account
Sign up at app.kavlabs.co and choose AdRoll to begin the integration.
- 2
Connect Klaviyo
Authorize Klaviyo so audiences and segments can sync between the two platforms.
- 3
Authorize AdRoll
Connect your AdRoll account via OAuth to grant access to audiences and campaign data.
- 4
Map audiences to segments
Choose which AdRoll audiences sync into Klaviyo lists and which Klaviyo segments should push out as ad audiences.
- 5
Confirm the sync
Verify audience membership and revenue attribution are flowing correctly before relying on cross-channel reporting.
Klaviyo + AdRoll
FAQs
Common questions about the AdRoll integration we would build on request