Klaviyo + Snapchat Audiences Integration

Designed to leverage your data from Snapchat Audiences to power your marketing in Klaviyo.

Sync custom audiences

01

Sync your Klaviyo lists and segments to Snapchat Audiences to power custom audiences, retargeting campaigns, lookalike audiences, and more.

Automated audience updates

02

Audiences refresh automatically every day — new matching profiles are added and profiles that no longer match are removed.

Advanced targeting

03

Build lookalike audiences, retarget recent visitors, and create exclusionary segments to optimize ad spend.

Snapchat Audiences logo
Klaviyo

Integrate with Snapchat Audiences today

Sync Klaviyo lists and segments to Snapchat Audiences. Build lookalike audiences, power retargeting campaigns, and create exclusionary audiences.

Get Started

See the documentation for current pricing.

Read the setup guide →

What data syncs between Snapchat Audiences and Klaviyo

Snapchat Audiences takes the lists and segments you have already built in Klaviyo and turns them into ad targeting on Snapchat, so your best email segments become your best ad audiences too.

DataDirectionDetails
Klaviyo lists and segmentsKlaviyo → Snapchat AudiencesHashed email and phone identifiers from selected lists or segments are pushed to Snapchat as custom audiences once every 24 hours.
Audience membership changesKlaviyo → Snapchat AudiencesProfiles that newly qualify for a segment are added to the matching Snapchat audience, and profiles that drop out are removed on the same daily refresh.
Suppression segmentsKlaviyo → Snapchat AudiencesPurchaser or existing-customer segments sync out so Snapchat can exclude them from prospecting campaigns.
Lookalike seed segmentsKlaviyo → Snapchat AudiencesHigh-value or repeat-purchaser segments sync out to seed Snapchat's lookalike audience builder.

How teams use the Snapchat Audiences integration

Retarget cart abandoners on Snapchat

Sync your Klaviyo cart-abandonment segment to Snapchat so those shoppers see a Snap ad reminding them to finish checkout, alongside the abandoned-cart email flow.

Suppress existing customers from acquisition spend

Push a purchasers segment to Snapchat as an exclusion audience so prospecting budget isn't wasted showing new-customer ads to people who already bought.

Seed lookalikes from your VIP segment

Sync a high-LTV Klaviyo segment to Snapchat and build a lookalike audience from it to find new prospects who resemble your best customers.

How to connect Snapchat Audiences to Klaviyo

  1. 1

    Create your KAV Labs account

    Sign up at app.kavlabs.co to access the Snapchat Audiences dashboard.

  2. 2

    Connect Klaviyo

    Authorize KAV Labs to read your Klaviyo lists and segments via OAuth.

  3. 3

    Authorize Snapchat Ads

    Log in to your Snapchat Ads account and grant access so KAV Labs can create and update custom audiences.

  4. 4

    Choose which lists or segments to sync

    Pick the Klaviyo lists and segments you want mirrored as Snapchat custom audiences.

  5. 5

    Confirm the sync

    Review the mapping and turn on the daily sync — your first Snapchat audience populates within one cycle.

Klaviyo + Snapchat Audiences

FAQs

Common questions about our Snapchat Audiences integration

Audiences are synced once daily to ensure your targeting remains up-to-date. New profiles that match your segment criteria will be added to your Snapchat audience, and profiles that no longer match will be removed.

Only the profile identifiers required for audience matching (such as hashed email addresses and phone numbers) are sent to Snapchat. No behavioral event data or purchase history is shared directly.

Yes. Once a segment is synced to Snapchat Ads as a custom audience, you can use Snapchat's Ads Manager to create lookalike audiences based on it for prospecting.

Yes, you'll need an active Snapchat Ads account with access to custom audiences. You'll also need to ensure your account meets Snapchat's eligibility requirements for audience targeting.

Yes, you can map as many lists and segments as you need, and each one becomes its own custom audience in Snapchat Ads Manager.

The corresponding Snapchat audience stops receiving updates; you'll need to remove or repoint the mapping in the KAV Labs dashboard to stop syncing it entirely.

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