Klaviyo + Cova Integration

Designed to leverage your data from Cova to power your marketing in Klaviyo.

Customer and transaction sync

01

Customer data and purchase transactions sync from Cova POS every 30 minutes.

Product catalog with per-location pricing and stock

02

Complete product catalog including images, per-location prices, and inventory availability.

Marketing consent handled automatically

03

Cova opt-out flags are respected: opted-out customers are never subscribed, and email opt-ins are added to a Klaviyo consent list.

Cova logo
Klaviyo

Integrate with Cova today

Sync Cova customers, transactions, and your product catalog into Klaviyo, with opt-out preferences respected automatically. Two years of history backfilled. Free 30-day trial.

Get Started

$49/mo per location

Read the setup guide →

What data syncs between Cova and Klaviyo

Cova is point-of-sale software built for licensed cannabis retailers, and this integration is a live, self-serve app that syncs customers, transactions, and your product catalog into Klaviyo while automatically honoring opt-out preferences required in a regulated industry.

DataDirectionDetails
Customer profilesCova → KlaviyoCustomer records sync to Klaviyo profiles roughly every 30 minutes, with two years of history backfilled on install.
TransactionsCova → KlaviyoPurchases sync as Placed Order and Ordered Product events roughly every 30 minutes, including refunds.
Product catalogCova → KlaviyoProduct images, per-location pricing, and stock levels refresh every 6 hours for dynamic product blocks in email.
Marketing consentCova → KlaviyoCova opt-out flags keep customers off Klaviyo lists, and opted-in customers join a dedicated Cova Email Consent list.
Location assignmentCova → KlaviyoEach customer's home store is tagged on their profile for location-based segmentation.

How teams use the Cova integration

Reorder reminders

Prompt a customer to restock a consumable product, like flower or vape cartridges, based on how long that product typically lasts for a regular buyer.

New drop alerts by category

Notify customers who favor a specific product category, such as edibles or concentrates, when new inventory in that category arrives at their home store.

Loyalty and location campaigns

Send location-specific promotions to customers based on the store they shop most, useful for multi-location operators running store-level events.

How to connect Cova to Klaviyo

  1. 1

    Create your KAV Labs account

    Sign up at app.kavlabs.co and start the Cova install to begin your free 30-day trial.

  2. 2

    Connect Klaviyo

    Approve read and write OAuth permissions for Klaviyo, no API key required.

  3. 3

    Request and enter Cova credentials

    Get your Client ID, Client Secret, Username, Password, and Company ID from Cova API Support and paste or enter them into the installer.

  4. 4

    Choose your locations

    Select which storefronts sync from your live Cova location list; your selection determines your monthly billing at $49 per location.

  5. 5

    Start your trial

    Complete checkout to kick off the 2-year historical backfill and start the ongoing 30-minute sync.

Klaviyo + Cova

FAQs

Common questions about our Cova integration

Yes. Cova do-not-contact flags are honored — opted-out customers are never subscribed in Klaviyo, and existing Klaviyo unsubscribes are never overridden.

New transactions sync to Klaviyo every 30 minutes, and your last two years of sales history is backfilled when you connect.

Yes. If you operate multiple locations, we support syncing data from all of them—either together or segmented by location depending on your needs.

Yes. We only sync first-party data that you already have consent to use, and Klaviyo’s tools help you stay compliant with age gating, opt-in rules, and segmentation to avoid marketing to ineligible customers.

Updates to customer profiles—like phone numbers, emails, or names—are automatically synced in the next data pull to keep your lists clean and accurate.

You’ll need admin access to both your Klaviyo account and your data source. From there, setup takes just a few minutes, and our team can support you with configuration and data mapping.

Pricing is $49 per month per synced location, and you choose exactly which storefronts to include during setup.

Yes, the catalog sync includes per-location pricing and stock, so product blocks show the correct price and availability for each customer's home store.

Yes, the 30-day trial includes full functionality and can be canceled any time before it ends at no cost.

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