Klaviyo + Universe Integration
We build this integration on request. Here is what it would do with your Universe data in Klaviyo once built.
Built on request: this integration is not live yet. Everything below describes what it would do once we build it for you.
Real time ticket purchase and transfer events
Track ticket sales, transfers, and cancellations in real-time for immediate follow-up.
Attendee profile enrichment with ticket class
Import attendee data including ticket tiers, preferences, and purchase history.
Post event feedback and merch upsell triggers
Automated post-event engagement including feedback collection and merchandise promotion.
Request the Universe integration
What would sync between Universe and Klaviyo
Built on request: once built, universe syncs ticket purchases, transfers, and check-ins into Klaviyo in real time, giving event organizers a way to message attendees before, during, and after the show based on what they actually bought and did.
| Data | Direction | Details |
|---|---|---|
| Ticket purchases | Universe → Klaviyo | Each ticket sale fires a Klaviyo event in real time with ticket tier, event name, and order value attached. |
| Ticket transfers and cancellations | Universe → Klaviyo | Transfers and cancellations sync as separate Klaviyo events so you can message both the original buyer and the new attendee correctly. |
| Attendee profiles | Universe → Klaviyo | Attendee contact details, ticket tier, and purchase history are synced to Klaviyo profiles for segmentation. |
| Check-in scans | Universe → Klaviyo | Ticket scans sync as Checked In events, distinct from purchase events, so no-shows can be identified and messaged separately. |
How teams would use the Universe integration
Send tier-specific pre-event instructions
Segment by ticket tier so VIP holders get early-entry instructions while general admission holders get standard gate details.
Re-engage no-shows after the event
Compare Checked In events against ticket purchases to build a no-show segment and send a targeted win-back or feedback email.
Promote merch to recent attendees
Trigger a post-event flow to attendees who checked in, offering merchandise or early access to the next event.
How we would connect Universe to Klaviyo
- 1
Create your KAV Labs account
Sign up at app.kavlabs.co to begin the Universe integration setup.
- 2
Connect Klaviyo
Authorize KAV Labs to write profiles and events to your Klaviyo account.
- 3
Authorize Universe
Connect your Universe account via API key so ticketing data can be read.
- 4
Choose which events to sync
Select the Universe events or organizer accounts whose ticket data should flow into Klaviyo.
- 5
Confirm the sync
Review the field mapping and activate; ticket events begin arriving in Klaviyo in real time.
Klaviyo + Universe
FAQs
Common questions about the Universe integration we would build on request